Dive

Rebranding Announcement

By on 8/17/15

To our Ocean First family

“Be not a slave of your own past. Plunge into the sublime seas, dive deep, and swim far, so shall you come back with self-respect, with new power, with an advanced experience that shall explain and overlook the old.” There are few American writers as prolific and inspiring as Ralph Waldo Emerson, who developed ideas on individuality, freedom, and the relationship between the soul and surrounding environment, and there’s no passage that more precisely embodies the next chapter of Ocean First Divers (or “our next chapter”).

For over eight years, we’ve aspired to create a powerful ecosystem where swimming, adventure, education and conservation come together to form an exceptional and dynamic community of marine enthusiasts. We have always felt that a corporation can be a positive beacon for its community as well as connect people with common passions, goals, and interests.

As Ocean First Divers has grown and evolved, we’ve expanded from scuba courses and exotic adventures into an industry leader who creates and supports a community of ocean enthusiasts passionate about experiencing and preserving our marine environments. With this evolution comes a major shift in the business. In an effort to reflect our many facets and the growing swim and travel departments, we’ve dropped Divers and changed our name to Ocean First! While we’re the same friendly faces you’re used to seeing, our new name comes with a new logo and all of us at Ocean First are delighted to share this rebranding with you.

New beginnings are both exciting and challenging. I am very much looking forward to both as this is a wonderful opportunity to reflect on our amazing accomplishments, acknowledge our failures, and realign ourselves so that Ocean First continues to improve and inspire adventure, education and conservation. You’ll notice that we’ve divided the business into three departments, Swim, Dive, and Travel and have given each their own logo and identity. Please stop by the shop in the coming weeks and check out our new look; we’re confident you’ll be as excited for this next chapter as we are!!

Happy diving,
Graham Casden
Chief Visionary Officer

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